Digital product and brand management at the intersection of
technology, culture and creative operations —
translating complexity into clear, scalable solutions.
I'm Fe — a digital product and brand management professional working at the intersection of technology, culture and creative operations. I work on the development and evolution of complex digital products, focusing on workflow structuring, continuous improvement, operational efficiency and real business impact.
I have a background in Communications, a specialization in Cultural Management, and since 2021 I've been deeply involved in digital product work — connecting strategic vision, hands-on execution and a thorough understanding of creative contexts. My experience spans financial products, ERPs, operational platforms and cultural projects, always seeking to translate complexity into clear, scalable and well-structured solutions.
In parallel, I co-founded the label Perfecto Estado and the platform Cereal Melodia, where I work as executive producer and curator. In personal projects, I explore electronic music and other creative fronts as an extension of my product and culture perspective.
This duality isn't a conflict — it's what makes me different.
Digital product development management — from creative platforms to financial solutions.
All-in-one platform for production companies, agencies and design studios. Centralizes budgeting, financial management and relationships with suppliers and clients, with automated payment flows and integrated vendor management.
Led development, validation and pre-launch testing. Managed data migration from the previous system, developed the onboarding flow, conducted user training sessions and integrated the payment gateway.
Payment anticipation solution for the Brazilian market: suppliers gain better cash flow predictability while companies achieve greater efficiency and profitability. Participated in defining workflows, integrations and operational rules.
Product production management, data analysis for decision-making, continuous improvement, payment gateway integration and development of the new user onboarding flow.
A visual references newsletter transformed into a digital consultation and inspiration platform for photography, video and visual arts professionals. Over 200 editions organized interactively, with filters by theme, author and format, and a personal collections system.
As PM: initial planning, information architecture and feature definition, design and usability oversight, migration of editions to the digital environment and coordination of multidisciplinary teams.
Commercial development, client management and development oversight for the redesign of Kura's website, an art curation company. The project involved benchmark research, moodboard creation and interface design — resulting in a layout that integrates elements of the previous site with a renewed structure aligned to the brand's artistic identity.
The front-end restructuring was developed in partnership with BE TALENT. I acted as the point of contact between the client and the technical team, ensuring expectation alignment, delivery quality and process fluidity.
Digital product management focused on financial services for InfinitePay, a fintech within the CloudWalk ecosystem. Focus on card-not-present products: Ecommerce, Payment Links, Invoice/Collections Management, Rate Calculator and Web Receipts.
Direct exposure to the fintech ecosystem and the challenges of financial transactions, reconciliation, acquirer integrations and critical business rules — expanding knowledge in compliance, security and payment systems scalability.
Strategy and management of special projects in partnership with creators, influencers and real brand customers. Including the Create The Future project — commissions with Brazilian designers and artists on the future of economy and technology — and the Na Prática series, featuring real entrepreneur stories.
Curation, production and project management in the world of electronic music and independent Brazilian culture.
Executive production and curation of the debut album for the Perfecto Estado label. Celebrating 20 years of Noporn's career, the album brings together 13 remixes of classic hits by the duo, featuring artists such as Baroque Angel, FKOFF1963, Rico Jorge, Alírio, Guza and others — representing a contemporary, queer and avant-garde Brazil.
Production and press for the debut EP of Pernambuco-based multi-artist Paulete Lindacelva, celebrating 10 years of her career as a DJ. Featuring BADSISTA, Gabto, L_cio and Paola Lappicy, the EP traces a path between Guabiraba and Chicago — between a Recife neighbourhood and the roots of House Music.
Executive production of Levi Lenzi's third EP, exploring Ambient and Breakbeat. With creative direction by Paulo Rodriguez, the project blends analogue video with digital filters. Includes remixes by Gabto and TYV.
The label's first various artists album, released in Portuñhol as a linguistic and cultural experiment connecting artists from Brazil and Latin America. The visual and written communication was part of the final thesis for a Branding Master's degree at Elisava, in partnership with Leonardo Pissetti.
Platform created in São Paulo to listen to, spread and discuss music in its most diverse forms. I work on the executive production of projects and recordings, as well as curating the musical programming. Since 2019.
Digital art publication created by Paulete LindaCelva and produced by the Cereal Melodia platform, with executive production and project management. Brings together works from 23 artists — visuals, texts and programming. Launched in June 2020, at the height of the Covid-19 crisis.
Responsible for the programming and executive production of over 450 events across São Paulo locations between 2017 and 2020. Partnerships with Mimpi Film Festival, Dekmantel, SP na Rua, Virada Cultural, Nike, Adidas, Vans, RedBull, Converse and many others.
Mixtapes, podcasts and live recordings for national and international parties and music labels. DJing since 2013, navigating through House, Jazz, Breaks and Disco.
Production and assistant direction on campaigns for national and international brands.
Set production for the Cannes-winning campaign "Presas nos 80" for Guaraná Antarctica, produced by Clava with Agência Soko.
Set design for the Beck's 73Hz campaign, which invited producers Vintage Culture and Kvsh to tell the story of the sound frequency created to intensify the taste of the beer.
Assistant direction for the national campaign of Olaian, Decathlon's surf brand. Summer collection inspired by Indonesia. Directed by Lucas Neves, Flow Cinema.
Assistant direction for the Galaxy Z Fold 2 launch campaign, in partnership with GQ Brasil and Casa Vogue. DJ and producer Thiago Mansur on a two-day immersion in Campos do Jordão countryside.
Executive production for the NBA x Rider campaign, in partnership with Grupo Sal agency.
Creation and production of the video content displayed on the TVs across Void stores in São Paulo — internal communication visuals styled with stock products. Also project management and brand and content development for Jota Hamburguers, part of the ZDeli group.